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随着用户对幽默产品设计需求的增长，探索系统化的幽默产品设计方法成为设计领域的重要课题。本文旨在基于“失谐-解困”理论和概念合成理论，构建一套可操作的幽默产品设计方法。以“失谐-解困”理论为基础，采用概念合成理论作为分析框架，通过对互联网上广受认可的幽默产品案例进行4种概念合成网络模型（单一网络、镜像网络、单域网络、双域网络）的分析，归纳出6项幽默产品设计规则，并据此提出基于概念合成的幽默产品设计方法。通过提出的设计方法进行实证设计验证，结果表明该方法能有效指导幽默产品的创意生成，生成具有幽默感的设计产品。
Abstract：With the increasing demand for humorous product design,developing a systematic method for humor design has become a significant topic in the design field. This study aims to construct an operational humor product design method based on the incongruity-resolution theory and conceptual blending theory. Grounded in the incongruity-resolution theory, this study employs conceptual blending theory as an analytical framework. Through analyzing widely recognized humorous product cases on the internet using four conceptual blending network models(simplex, mirror,single-scope, and double-scope), six rules for humorous product design are derived. Based on these rules, a humor product design method grounded in conceptual blending is proposed. Empirical design validation using the proposed method demonstrates its effectiveness in guiding the creative generation of humorous products, enabling the design of products with a sense of humor.
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基本信息:
DOI：10.13774/j.cnki.kjtb.2025.12.001
中图分类号:TB472
引用信息:
[1]周丰,姚子颖,刘佳闻,等.概念的合成与产品幽默设计[J].科技通报,2025,41(12):1-12.DOI:10.13774/j.cnki.kjtb.2025.12.001.
基金信息:
国家自然科学基金项目(52475248)